How To Advertise on Google Adwords-Get The Best Results
How to advertise on Google Adwords and get the best results on your return on investment (ROI). Before you can learn how to make money with Google AdWords, you need to know what Google Adwords is and how it works
What is Google Adwords?
When I first started blogging. I heard a lot of other successful entrepreneurs talking about paid-per-click advertisement. As a beginners, I had no clue of what PPC even meant. Over the years learning what Google Adwords was the key to getting the best results for my business.
Google Adwords is an online advertising platform owned by Google.
They are the largest online advertising network used by millions of business. Whether businesses is local or online the benefits of using AdWords to reach new customer is the best. Learning how to advertise on Google Adwords is key to your success.
Now you know why you should be using Google Adwords to grow your business.
In this article, I hope to show you how to advertise on Google Adwords and get the best results.
Definitions and Abbreviations
- Ad Ranking
Google ads are positioned based on ad ranking. This is determined by the keyword or keyword phrase ad group or cost-per-click.
- Ad Variations
Ad variations are many version of ads for a single product or services from the same keyword or keyword phrase.
- Click-Through-Rate (CTR)
Click-Through-Rate is the number of clicks your campaign receives.
Conversion is when a visitor completes the call to action on your website. such as buying, downloading or requesting more information for product or services.
- Daily Budget
Daily budget is the amount of money you’re willing to spend on your ad campaign. When your budget has reached the daily limit, it will stop showing.
- Destination URL
This where you are sending visitors when you create your ad campaign.
Keywords are used to target your ad group campaign to potential customers.
- Landing Pages
This is a webpages your visitors will go to when they click on your ad.
Whenever clicks are made on your ad, Google charges advertiser each time a potential customer click on the ad. This is also called cost-per-click as well.
- Return on Investment (ROI)
This is profits gain from the cost of your ad campaign. By measuring your clickthrough rate (CTR) and conversion rate together it help you know the assess the (ROI) of your ad campaign.
Keyword Research, Why You Need This?
One step to learning how to advertise on google adwords is keyword research. For you to make money with your ad campaigns, you need to find the right keyword.
Keywords are term which people are searching for online. If you don’t have the right keyword for your google adwords campaign you won’t get many clicks.
Before you can grow your business, you need to know what keyword is the best for placing your bids.
Finding relevant keywords related to your niche is key to having successs. That why you need a good tool, that’s going to help you find the best keywords.
Once you found that keyword or keyword phrase. Google Adwords allows you to make a bid to get visitors to your ad campaign to grow your business. It’s important that you know how to advertise on Google Adwords using keywords.
Write Eye-Catching Ads Campaigns
After finding the right keyword. Begin writing eye-catching relevant campaigns that will capture online searcher’s attention.
Creating relevant campaigns is how to advertise on Google Adwords. Your ad should target specific categories that people are searching for online.
Things like the company, related products, content about solving a problem. There are a lot of people searching for answers and information. People are searching for comparison between other products. Your ad campaign should be irresistible in the eyes of people online.
Writing eye-catching ads will attract those click you are looking for to grow your business.
Google Adwords Bidding
If you are just starting with Google Adwords. One of the most common questions for both advanced and beginners is, How much should I bid?
Bidding is one strategy you need to learn how to advertise on Google Adwords. You want the best return on investment. (Simple term ROI)
Bidding is focusing on the clicks for your campaign. Google Adword allow different ways to place bid for your ads.
Deciding on a budget for your campaign is key to getting more conversion from your ads. So I’ve included a Free training course that will help you learn how to set up your Google Adword Campaign
Creating High Converting Landing Pages
When advertising your product. Creating high converting landing pages is best on how to advertise on Google Adwords.
High converting a landing page has been more effective in presenting your offer on the web. To create a converting landing as yourself these questions.
Does my landing page provide a relevant solution to what visitors are searching for on the web.
Does it have a call to action that’s noticeable.
Create landing pages that your visitors can trust the information. Make sure you are providing the answers to their problems.
Keep your information short and sweet, don’t give visitors too much information. You want to peak their interest to take action.
TESTING, TESTING, TESTING
It’s impossible to learn how to advertise on Google Adwords without testing. Finding out the four W’s who, what, when, where of your ad campaign.
The only way to do this is testing your ads. If it doesn’t work, find other ways to make it better.
If you don’t have this mindset, you’re at risk of losing a great deal of money with Google Adwords.
Testing helps you focus on your conversion rate. If you’re not getting conversions from your ad campaigns, then it’s time to fix what’s broken.
You want a good return on investment for the budget you have set.
Irresistible Information Offer
The internet is full of competitors looking to offer people better information than you. Create an irresistible offer that will guarantee clicks.
What can you offer people, that’s better than your competition. Your Adwords campaign should be so compelling that people can’t help but to take action.
Create ads with value and make them believable. People are looking for real solutions and value for their money.
Many people are skeptical about buying products online. So be clear about the information you provide for them. If possible, give your visitors a guaranteed for your offer. This will increase your conversion rate better.
Create an irresistible headline for your campaign.
Headlining is the first thing that catches your visitors attention.
Make them bold and readable that make your ads stand out from the crowd. Include your keyword in your heading for better SEO when people are searching online.